Fresh Produce Wholesale
Premium fruit and vegetable wholesale sourced daily at New Covent Garden Market and delivered next day to hospitality and catering teams across London and the South East.
Request a QuoteFresh produce proof
Picked to order
Daily buying is shaped by active orders, reducing storage time and preserving shelf life.
Season-led availability
Menus can flex with market condition updates instead of fixed generic stock lists.
24-hour turnaround
Midnight cutoff supports next-day prep cycles for kitchens running tight service windows.
Market-Fresh, Not Warehouse-Cold
Fresh produce wholesaling is fundamentally different from general wholesale distribution. Produce quality degrades the moment it's picked. Cold storage slows degradation but doesn't stop it. The fresher your produce when you receive it, the longer shelf life you have for prep and service.
That's why we operate differently from typical produce wholesalers. Rather than buying stock and storing it, we're at New Covent Garden Market every morning selecting produce for that day's orders. Our buyers work directly with market traders, checking ripeness, condition, and variety. We pick what you need when you need it, and it reaches you within 24 hours.
This approach — market-direct rather than warehouse-cold — is what sets wholesale produce quality apart. You receive produce at peak ripeness, not several days into its shelf life.
Our Fresh Produce Selection Process
Every morning, our buyers are on the market floor. They're not ordering from lists or sampling; they're working directly with traders, checking individual items, assessing ripeness and quality in real-time. This hands-on approach ensures only the best produce enters your order.
Daily Market Selection
Each morning, our team is at New Covent Garden Market floor. We check availability, assess condition, and select items at peak ripeness. If something isn't up to standard, it stays on the market — we don't buy substandard produce.
Quality Control Checks
Every item selected is checked for condition, ripeness, colour, and presentation. We reject anything showing damage, over-ripeness, or quality issues. Only produce meeting our standards gets into orders.
Rapid Dispatch
Selected produce comes to our South Croydon centre, is packed into orders, and dispatched the same day for next-day delivery. No unnecessary cold storage delays.
Peak Freshness Delivery
Your produce arrives 24 hours after market selection, at peak ripeness and condition. This maximizes shelf life for your prep and service needs.
Complete Fresh Produce Range
Operating daily at New Covent Garden Market gives us access to the widest range of produce available in the UK. From common staples to rare specialities, from seasonal British items to year-round imports, we can supply virtually any fresh produce need.
Vegetables
Root Vegetables
Carrots, parsnips, turnips, swedes, beets, potatoes, sweet potatoes
Brassicas
Cabbage, broccoli, cauliflower, Brussels sprouts, kale, kohlrabi
Leafy Greens
Spinach, lettuce, rocket, watercress, chicory, chard, sorrel
Alliums
Onions, garlic, leeks, spring onions, shallots
Fruiting Vegetables
Tomatoes, peppers, aubergines, cucumbers, courgettes, squashes
Mushrooms & Fungi
Button, portobello, shiitake, oyster, chanterelles, ceps, morels
Legumes
Peas, beans, lentils, chickpeas (fresh and dried)
Fruits
Apples & Pears
Dessert and cooking varieties, British seasonal, imported year-round
Stone Fruits
Peaches, nectarines, plums, apricots, cherries, damsons
Berries
Strawberries, raspberries, blackberries, blueberries, redcurrants
Citrus
Oranges, lemons, limes, grapefruits, tangerines, clementines
Tropical Fruits
Bananas, pineapples, mangoes, papayas, kiwis, passion fruits
Specialty Items
Fresh figs, pomegranates, rhubarb, quinces, tamarinds
Melons & Squashes
Watermelons, cantaloupes, honeydew, butternut, pumpkins
Fresh Herbs & Specialty Items
Beyond standard produce, we stock fresh herbs, microgreens, edible flowers, and other premium garnish items for fine dining and specialty preparation.
Basil, coriander, parsley, chives, tarragon, dill, mint, thyme, rosemary, microgreens, edible flowers, specialty leaves and aromatic items.
Seasonal Availability & Planning
Fresh produce wholesaling requires understanding seasonality. Items aren't available year-round at the same price and quality. This isn't a limitation — it's an opportunity for chefs to source seasonally, create compelling menus, and build relationships with suppliers based on what's best available.
Our team at the market every morning understand seasonal patterns and availability. We can help you plan menus around what's in season, recommend alternatives when favourite items are scarce or expensive, and source specialty items for specific menu requirements.
Spring Availability
Asparagus, spring greens, new potatoes, spring onions, peas, rhubarb, strawberries, early berries, leafy greens at their peak.
Summer Availability
Stone fruits, berries, courgettes, tomatoes, peppers, aubergines, beans, lettuces, herbs at full strength, British soft fruits.
Autumn Availability
Apples, pears, mushrooms, root vegetables, squashes, pumpkins, grapes, plums, late berries, autumn greens.
Winter Availability
Root vegetables, brassicas, citrus, imported tropical fruits, stored apples, leeks, chicory, imported berries, preserved specialty items.
Organic & Specialty Produce
New Covent Garden Market has dedicated organic sections. If your restaurant, hotel, or catering operation sources organic produce, we can supply this directly. Specialty and rare items are also available — our market knowledge helps source items for specific menus.
Certified Organic Produce
Full range of certified organic vegetables and fruits available through market suppliers.
Rare & Specialty Varieties
Unusual vegetables, heirloom varieties, and rare items for specialty menus and foraging-inspired cooking.
Sustainable & Traceable
Many suppliers at the market emphasize sustainability. We can help source from ethical producers if that's important to you.
British Seasonal Priority
Supporting British growers when in season. We source locally first, then supplement with imports for year-round availability.
Wholesale Bulk Ordering
We serve restaurants of all sizes, from fine dining to high-volume contract catering. Bulk ordering doesn't mean reduced quality — all our produce is hand-selected regardless of order size. It does mean competitive pricing based on volume.
Small Orders
Independent restaurants and smaller establishments benefit from the flexibility to order exactly what they need without over-buying.
Next-day delivery with no minimum order. Order by midnight, delivered tomorrow.
Large Volume Orders
Contract catering, school kitchens, care facilities, and hotel groups benefit from our bulk capacity and competitive bulk pricing.
We can handle large orders and can discuss standing agreements or recurring delivery schedules.
Why Fresh Produce Quality Matters
In hospitality, produce quality directly impacts food quality, menu appeal, and customer satisfaction. Fresher produce means:
Better Taste & Texture
Peak-ripeness produce has better flavour and texture. Your dishes taste better when built on fresher ingredients.
Longer Shelf Life
Produce delivered at peak ripeness stays fresh longer, reducing waste and cost per service.
Better Presentation
Fresh produce looks better — vibrant colours, firm structure, attractive appearance for plating and presentation.
Reduced Waste
Fresher produce means less trimming, shrinkage, and waste during prep and service.
Ordering Fresh Produce Wholesale
Ordering is straightforward. Call or email us by midnight with your requirements. Our team confirms availability the same evening, picks from the market in the morning, and delivers the next day.
Call Us
0333 091 5281
Speak to our team directly about your produce needs. We can recommend items based on market availability and discuss quantities, specifications, and delivery timing.
Email Us
office@ortaggi.co.uk
Send order details anytime. Include product types, quantities, any special requirements, and your delivery location. We confirm availability within hours.
Source Fresh Produce Wholesale from Ortaggi
Direct from New Covent Garden Market to your kitchen. Market-fresh produce, next-day delivery, competitive wholesale pricing, and the expertise to help you source seasonal and specialty items.